I had a lovely opportunity of working with BUCK on this quirky project for Zapier. Full of zaps and sparkles, a wizard and his hat tell a story of the magic that is Zapier's automation.
I got to test my leadership skills as an animation lead on the project, along with the amazing animation director Joe Brooks and creative director Jen Zheng
Defining the motion language ↓
The perfect pairing to the quirkiness of the design was a steppy, low frame rate animation style, where faux 3D turntables meet characterful electric zaps. The cel-inspired animation approach resulted in a charmingly cartoonish spot.
A shot I worked on from the second spot ↓
I got to touch a lot of shots on both spots while defining the timing and working on the animatic. But these two were the ones that I completed from start to finish.
Client → Zapier
Production studio → BUCK
Producer → Katie Liston
Creative direction → Jennifer Zheng
Animation direction → Joe Brooks
Art direction → Fabrizio Lenci
Storyboard → Joe Sparkes
Design lead → Bianca Beneduci Assad
Design → Catarina Alves, Lea Zhang, Leonie Despres
Animation lead → Otilija Morozaitė
Animation → Marco de Vecchi, Joe Sparkes, Greta Sennekamp, Marco van der Vlag, Bianca Beneduci Assad, Jardeson Rocha, Andres Cuevas