Natix
Explainer animation

Complicated processes transformed into clear visuals — that's the type of video that Natix was looking for to present themselves as the first Opportunistic Software-Defined Edge Computing solution for smart cities. Simple, right? Well, not really. Luckily the animation Stepdraw and I made explains what exactly Natix is.

Natix_styleframes_00004

↓ Styleframes

Explaining such complex concepts might get a bit boring, especially when you try to keep the audience's attention for 2 minutes. So to keep the viewer interested, we decided to use both 2D and 3D visuals. This turned this simple motion graphics piece into an engaging mixed-media animation.

Natix_styleframes_01947

This project received a 2nd place award in the Visual Identity & Communication 2020 category, hosted by Good Design.

Client  →  natix.io
Production studio  →  Stepdraw
Producer  →  Dalius Kederys
Creative direction & script  →  Dovilė Macijauskaitė
Art direction & design  →  Otilija Morozaitė
Storyboard  →  Otilija Morozaitė
2D Animation  →  Otilija Morozaitė
3D Animation  →  Ignas Kairelis
Original music & sound design  →  Juozapas Liaugaudas

2020

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All rights reserved © Otilija Morozaitė