Complicated processes transformed into clear visuals — that's the type of video that Natix was looking for to present themselves as the first Opportunistic Software-Defined Edge Computing solution for smart cities. Simple, right? Well, not really. Luckily the animation Stepdraw and I made explains what exactly Natix is.
Explaining such complex concepts might get a bit boring, especially when you try to keep the audience's attention for 2 minutes. So to keep the viewer interested, we decided to use both 2D and 3D visuals. This turned this simple motion graphics piece into an engaging mixed-media animation.
Client → natix.io
Production studio → Stepdraw
Producer → Dalius Kederys
Creative direction & script → Dovilė Macijauskaitė
Art direction & design → Otilija Morozaitė
Storyboard → Otilija Morozaitė
2D Animation → Otilija Morozaitė
3D Animation → Ignas Kairelis
Original music & sound design → Juozapas Liaugaudas