Creative Lunch Break
Series' identity
The best projects always happen to be the ones that we initiate ourselves. In the autumn of 2019, a couple of colleagues and I started a collaborative project focused on the food we love. 7 artists joined in and created short animations celebrating different styles, mediums, and dishes! With all that variety came a need for some kind of branding — to give the series its own identity.
The identity is tied together by a harmonious color palette, bold kinetic typography, and a quirky vibe.
I made an ending card for each shot, accompanied by a little smiley bouncing food character related to each animation's theme. I also created a cover image for the entire series as well as some stories for Instagram.
↓ A collection of the whole series
Project coordinators → Dovilė Macijauskaitė, Jorigė Kuzmaitė
Identity designer & animator → Otilija Morozaitė
Sound designers → Karolis Grabys, Juozapas Liaugaudas
Creative studio → Stepdraw